Creating Advert & The Final Advert

Today I will start final work on my Logo and advertising project. I will use all the tools I learned in Adobe Express. I go to the website and start with Logo, click on the icon and start my project. I know what it should look like thanks to looking for inspiration in things already created by someone, it was very helpful and inspiring for me. 

I find a popular template that I really like, it gives a three-dimensional impression, there are jungle mountains, there are high mountain peaks, there is a beautiful exotic flower, and a beautiful blue sky, I remove the inscription, stars and a bird from it. This will be my background in my Logo.

This is what it looks like with the cleaned elements, now I select "elements" in the sidebar and look for the suitcase.

I found a nice suitcase that will go well with the rest of the elements on my logo, it is colorful with lots of plane tickets, it is supposed to symbolize the travel experience of my travel agency.

Now the font and inscription, I choose one of the ready-made ones, I like it, it is delicate and feminine, I will leave the font color black, the inscription will be more visible on a colorful and crazy background.

I deleted the inscription, moved the inscription frame and made more space.

I choose one of the font templates, use the original, and insert the name of my travel agency " Great Escape". Then I look for a frame suitable for my logo.

I find a frame with dots of ink that dripped from the pen in a hurry, as if someone had written something in a hurry and ran away, I stretch the frame around my inscription with the name of the agency.

My logo is finished, I don't want to overdo it with too many elements, it will be distracting. there is everything I wanted, there is a 3D impression, this is my variation, there are elements related to travel, mountains, jungle, suitcase, there is a font that does not get lost among all these colors with the name of the travel agency.

The end result, I'm satisfied. It made me happy, and I was able to practice in Adobe Express.

Now it's time to advertise my travel and adventure agency.

From the main Adobe Express home page, I go to the Flyer icon. Now I will take care of the final design of my advertisement. After previous experience in looking for inspiration, I already have an image of it in my head, now I just need to implement it.

I click on the "media" icon in the taskbar to select the appropriate photo for my advert. In the search engine for photos and templates, enter "travel" - it will be easier for me if I reduce the search field.

I found the right photo for my travel & adventure advert. The photo shows distant, exotic atmospheres, two people on a boat, a woman and a man in the central point. The advertisement is intended to reach singles and couples, women and men, I think the photo is universal.

 I click on the "Your staff" icon in the taskbar on the left and select the logo that I designed earlier. I click on it and the words "use a photo" appear, I click on the inscription and the logo appears on my ad. I place them in the lower left corner.

Now I'm thinking about an advertising slogan, it seems to be in my head but it's still hard to come up with something. Let it be: "You are tired of everyday life, all you can do is escape, with us you will find peace of mind again." I will also add "and the will to live" so that it does not sound like the slogan of a funeral home.The slogan is ready, now it's time to find the right font. I click on the "text" icon on the left. I start searching.

I enter my previously invented slogan, I use a black font, it is clearly visible against the blue sky, I select the text and change the font to italics, and then click on the "dynamic" icon. It turned out as I intended, everything is almost ready.

All I need is a frame, I go to "elements" in the left-hand side bar, "special elements" appears, then I select "movie" and one of the frames, I put it on my advert and it's finished.

And finally, the end result of my work,  my travel advertisement, on which I also placed a previously designed logo. I am satisfied, I learned something new, and after several attempts with Adobe Express, I am becoming more and more fluent in using its tools.